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South Africa

Marketing

One of the foundations of Tongaat Hulett's success remains the powerful Huletts brand. In 2007 it was voted by an independent survey as the third most admired food brand in South Africa (leading sugar brand), measured in terms of loyalty and weighted by awareness as well as trust and confidence. The brand offers a total sweetener solution including a range of high intensity sweeteners. Marketing, Sales and Distribution (MSD) continues to look at new product and packaging development.

 

 

 

 

 

 

 

 

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site last updated: 2009-08-27